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Pre-Launch
Branding
Branding
Branding is the outward expression of your value proposition. It includes your logo, fonts, colors, and things we typically think of. However, branding is an entire career discipline. Key goals with branding are to make your customer aware you exist and establish a memorable connection with them. Branding can extend the customer experience beyond the moment of selling into a post-sale experience that creates mutual value. Brands also have personality, so you might ask yourself what is the persona of your brand?If your brand was a celebrity � who would it be?If your brand was a type of music � what music or song would it be?If your brand was an animal � what animal would it be?
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TASKS CARDS
Do First
You should complete the following tasks before proceeding to the current one.
Value Proposition
Creating your value proposition and being able to not only describe it but demonstrate is critical. Taking nearly everything you have done up to this point you'll need it to articulate your value propositions. Ask what value do you provide?Functional Value: saves time, simplifies, makes money, reduces risk, organizes, integrates, informs, reduces effortEmotional Value: creates nostalgia, fun/entertaining, reduces stress/anxiety, wellness, therapeutic, well designed/aesthetics, attractiveness, rewardsLife Changing Value: Self-actualization, motivation, hope, affiliation/belonging.Social impact: Creates value beyond the customer, self transcendent.
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Small Business Marketing 101: Using Email, Social, Video and More
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Don't stop now! Just pick the very next stage-card that resonates with your business and continue working on the correspondent tasks.
