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Pre-Launch
Marketing
Social Media
Social media is now a common channel to reach our customers, but keep in mind it is not the ONLY way. From your customer empathy research you know your customer, where they 'are' and how they buy. Your way of reaching out to them should be natural and you shouldn't force them to use a channel that is foreign to their natural order. For example if you customer is not on Instagram, then why would you put a lot of effort creating content and optimizing for that channel? They don't use it. They aren't there. They don't care.Your time is valuable so only use the social media that can create, lift and momentum for your business. Certainly you can experiment later on and see if you gain a different type of customer, but that's a different hypothesis.Lastly there are many (literally 10s of thousands of) tools to optimize social media campaigns. While these tools can be useful, they can also get in the way that you fall into the trap of 'hiding behind' the tool instead of learning directly from your early customers. Once you've completed a full year in your business, then it might make sense to reassess and go for more sophisticated tools.
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TASKS CARDS
Do First
You should complete the following tasks before proceeding to the current one.
Marketing Strategy for Launch
This is an exciting task because it means you are nearing launch. You need to a strategy to get make the most out of your launch and then to sustain it. Developing a go to market strategy is not a small process and there are entire college courses on it. In fact, entire careers and organizations dedicated to just this effort.As you prepare for launch it is important to consider fundamentals that will allow you to build for the future. A strategy isn't just a website, business cards and some social media blasts. You must develop a campaign that has a combination of method to reach your customer, making them aware and informing of your value proposition. The campaign should help drive them to business and make purchasing easy. The campaign should re-engage them so they become return customers or spread the word to others. Lastly it should be data driven such that you learn during the entire process and can actively respond as new data becomes available.
Building
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Small Business Marketing 101: Using Email, Social, Video and More
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TASKS
Tasks Within the Stage
STAGES
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Don't stop now! Just pick the very next stage-card that resonates with your business and continue working on the correspondent tasks.
