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Pre-Launch
Marketing
Pre-launch PR
As you approach your grand opening, you want to maximize that event. It can set the tone for several months of business and create a cadence from which you'll continue to operate. The worst thing would be a big firework that nobody sees or cares about then nothing.Pre-launches can be exciting but also expensive in terms of your time and effort. Don't lose focus on the business just for a short-term event. You can also create several launch events called 'soft launches' that create buzz in various channels. This could even generate a viral uptake if done very well, but don't count on others to immediately take up your cause. Based on your time and budget you may want to consult an expert for how to create a grant opening event with the right PR to help sustain your business in the early months.
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TASKS CARDS
Do First
You should complete the following tasks before proceeding to the current one.
Update the Go to Market Plan
You are learning fast and getting ready to launch. Now is the time to take all the learning and insight to think about your marketing plan. Revisit it. Does it still make sense? Are there areas you need to shore up and gather more data? Have questions and uncertainties of the past, now become more clear? Your go to market plan should be a roadmap of how you will reach, educate, sell-to and support your customer. You might now be able to establish some clear milestones and budget line items to give it additional clarity.
Pre-Launch
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Small Business Marketing 101: Using Email, Social, Video and More
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TASKS
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STAGES
Keep Moving Forward
Don't stop now! Just pick the very next stage-card that resonates with your business and continue working on the correspondent tasks.
