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Pre-Launch
Technical Support
Web/mobile support
If you have a website and or application you may need support for upkeep. Like other service providers you should shop around. Less experienced may be cheaper, but may not have the skills you need. Alternatively a full service shop may charge you for services you never use. In essence there is a spectrum of need and support. If you are using a service like Wix or Squarespace, you will have email support and possible phone support. It costs the least, but potentially offers the least. You can also contract expertise through services marketplaces like Fiverr.com or Upwork. Lastly you might have the technical skills to manage this early on. That can save you money but keep in mind if this is part of your core competency as a business and should you find a way to save yourself time and ultimately money.
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TASKS CARDS
Do First
You should complete the following tasks before proceeding to the current one.
Branding
Branding is the outward expression of your value proposition. It includes your logo, fonts, colors, and things we typically think of. However, branding is an entire career discipline. Key goals with branding are to make your customer aware you exist and establish a memorable connection with them. Branding can extend the customer experience beyond the moment of selling into a post-sale experience that creates mutual value. Brands also have personality, so you might ask yourself what is the persona of your brand?If your brand was a celebrity � who would it be?If your brand was a type of music � what music or song would it be?If your brand was an animal � what animal would it be?
Pre-Launch
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Small Business Marketing 101: Using Email, Social, Video and More
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Don't stop now! Just pick the very next stage-card that resonates with your business and continue working on the correspondent tasks.
