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Pre-Launch
Marketing
Update the Go to Market Plan
You are learning fast and getting ready to launch. Now is the time to take all the learning and insight to think about your marketing plan. Revisit it. Does it still make sense? Are there areas you need to shore up and gather more data? Have questions and uncertainties of the past, now become more clear? Your go to market plan should be a roadmap of how you will reach, educate, sell-to and support your customer. You might now be able to establish some clear milestones and budget line items to give it additional clarity.
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TASKS CARDS
Do First
You should complete the following tasks before proceeding to the current one.
Marketing Strategy for Launch
This is an exciting task because it means you are nearing launch. You need to a strategy to get make the most out of your launch and then to sustain it. Developing a go to market strategy is not a small process and there are entire college courses on it. In fact, entire careers and organizations dedicated to just this effort.As you prepare for launch it is important to consider fundamentals that will allow you to build for the future. A strategy isn't just a website, business cards and some social media blasts. You must develop a campaign that has a combination of method to reach your customer, making them aware and informing of your value proposition. The campaign should help drive them to business and make purchasing easy. The campaign should re-engage them so they become return customers or spread the word to others. Lastly it should be data driven such that you learn during the entire process and can actively respond as new data becomes available.
Building
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RESOURCES
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Small Business Marketing 101: Using Email, Social, Video and More
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Don't stop now! Just pick the very next stage-card that resonates with your business and continue working on the correspondent tasks.
