058
Pre-Launch
Sales
Post Sale Support
We all love to get the sale and exchange money. It is exciting, but our customers often need some kind of support or continued engagement after money changes hands. Not all businesses need to treat post-sale quite the same way, but this might mean technical support, returns or exchanges, Q&A or even engaging the customer so they stay connected to your brand. Overall, you are making the experience larger and more meaningful for them. A moment of truth is when your customer comes to you after the money has changed hands. How they are treated can determine the future of your business. You may need to create policy and procedures around this so the experience is consistent, reasonable and fair. Depending on your type of business you might need a legal opinion or review of any formal policy and procedures. You'll want to cover not only cases where there are troubles with customers, but if they have a really good experience how can you use that to your advantage.
Sponsored by
TASKS CARDS
Do First
You should complete the following tasks before proceeding to the current one.
Customer Definition
Knowing who your target customer is goes beyond just typical demographics such as age, income, location, etc. The most powerful products, services and brands attract early customers who have a 'hair on fire' problem that your solution solves. These ideal customers are moved by passion and an emotional connection to what you are doing. They believe in it and they believe in your mission. They will be evangelists and champions of your product or service and help you grow. Great! But how do you know who they are and how do you find them? In the resource links there are some examples of templates to help you understand the traits of your customer so you can create ways to make them aware you exist and attract them to your product or service - aka marketing. The great thing about ideal customers is they are ready to buy or purchase from you, so often you only need to make them aware.
Validation
016
No items found.
RESOURCES
Our Curated Resources
List of resources, subject matter experts, trusted partners, and tools that can be useful to complete the task.
article
Small Business Marketing 101: Using Email, Social, Video and More
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.
Go to website
TASKS
Tasks Within the Stage
STAGES
Keep Moving Forward
Don't stop now! Just pick the very next stage-card that resonates with your business and continue working on the correspondent tasks.
