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Provide a practical tool that meets you where you are in your journey

Entrepreneur couple smiling

Entrepreneurship Journey is not a Linear Stepwise Path

Entrepreneurs face hundreds of choices getting started on their journey, and having an expansive lists of resources doesn’t mean they will be successful in utilizing them.

Created for Entrepreneurs by Entrepreneurs

We wanted a tool that had to account for the non-linearity and diverse background of each person.  It had to be easy to use, accessible, and not overwhelm the entrepreneur with too many choices or complex steps.

Entrepreneur smiling and showing a deck card with left hand and holding a tablet with right one

Entrepreneurs will never be left spinning their wheels

Entrepreneurs face hundreds of choices getting started on their journey, and having an expansive lists of resources doesn’t mean they will be successful in utilizing them.

Grandfather and grandson business owners smiling

A Business Tool For All

Using in-house experts in product development, Madison College created a mobile and physical product that work together. This allows Entrepreneurs to have the power of digital, but also provides the comfort and familiarity of a tactile tool.

A Business Coach in the Pocket

The idea of a map and cards deliver gentle guidance and nudges to the Entrepreneurs, so they have a business coach in their pocket to help in their time of need.

Serious young businessman adjusting glasses and holding folder
Entrepreneur young woman smiling and showing thumbs up gesture ok with right hand

Entrepreneur-Centric Design

The choice of design and colors intentionally creates a tool that is non-threatening and invites the Entrepreneurs into the process.

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An Innovative Opportunity For Business Service Providers

Entrepreneurs face hundreds of choices getting started on their journey, and having an expansive lists of resources doesn’t mean they will be successful in utilizing them.

Young African businessman with VR goggles on head

We’re Looking For Visionaries

Become a sponsor means that you have a business service that entrepreneurs in your community can utilize to help them move forward. The benefits to them will amplify their ability to execute on their core strategy and your benefit will be additional exposure through a multitude of marketing and branding channels.

Give back to the Community

Knowing your organization is growing small businesses, strengthening the local economy, and creating a more vibrant business community.

Entrepreneur couple have just opened their business