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Pre-Launch
Legal
Registering Your Domain Name
If you are going to have a website and use other branded names for social media, it might be worth having your attorney research if you have freedom of movement for your naming rights. You don't want to assume you are clear and then later get a cease and desist notification. Typically you'll be fine, but it's always good to understand your risk. Furthermore you will register your domain name, but here are few things to keep in mind:1. Registering a domain doesn't have to be your company name and vice-versa. a. You can operate using a DBA (doing business as.) which allows you to register your entity under different name versus your actual business name2. Registering your domain name is not the same as registering your entity with the Federal Government for an EIN and the State of Wisconsin. These are separate actions and do not overlap. 3. Many are trained to want the .com address, but that can be expensive. Try others such as .us, .io, biz, but there are hundreds of options now. 4. Be careful searching for your address on certain sites, because you might see it available then suddenly after searching you'll notice it got purchased out from under you. There are bots watching, so if you find a name you like be ready to purchase if the price is right.5. If you build a website on a service like Wix or Squarespace, often they can register your domain name as well, so you don't need an additional service
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Legal Consult
By this time you should have a legal consultation with an attorney � if you have not already had one.Topics to address are: entity type, employee documents, partnership agreements, licenses and other permits, contracts, terms of service for customers. The CPA you consulted with might have some suggested legal questions for you to ask the attorney. Most attorneys will give you a free 30 minute to 45 minute consultation. Most new clients do not pay for the initial consultation, so please ask them about it. You can also negotiate fees. Some will do a package, some will do flat fees, some will hand off template work to a paralegal or Jr attorney. You don't need to pay partner rates for basic legal work.
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Small Business Marketing 101: Using Email, Social, Video and More
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