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Business Intelligence
Value Proposition
Creating your value proposition and being able to not only describe it but demonstrate is critical. Taking nearly everything you have done up to this point you'll need it to articulate your value propositions. Ask what value do you provide?Functional Value: saves time, simplifies, makes money, reduces risk, organizes, integrates, informs, reduces effortEmotional Value: creates nostalgia, fun/entertaining, reduces stress/anxiety, wellness, therapeutic, well designed/aesthetics, attractiveness, rewardsLife Changing Value: Self-actualization, motivation, hope, affiliation/belonging.Social impact: Creates value beyond the customer, self transcendent.
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TASKS CARDS
Do First
You should complete the following tasks before proceeding to the current one.
Why do you exist
On the surface this may seem like an obvious question but it's critically important to understand a deeper meaning behind your idea. It doesn't matter if your idea is about food, cars or curing cancer. Knowing WHY you exist will help you later craft your brand and who your ideal customers are.In addition there might be a point in your business development where you feel like you've lost focus. Revisiting your first principles as to why you exist may help rekindle your spirit and refocus your efforts. This is an exercise that will take several passes to refine. Spend time on it and enjoy the process of connecting the thing you'll bring into the world with a higher purpose of making people's lives better no matter how large or small.
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Business Model Canvas
The Business Model Canvas is a tool to help you visualize and summarize your business model. It is only a model and the intent is that it will prompt you to explore areas you need to understand better and it will help summarize your findings. It is not a complete replacement of a business plan, rather it is a supplement to it because business plans are lengthy and more challenging to keep updated. The key idea is that the BMC keeps you moving forward and gathering data. It's not meant to stay on a shelf and gather dust. The work is never fully complete.
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List of resources, subject matter experts, trusted partners, and tools that can be useful to complete the task.
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Small Business Marketing 101: Using Email, Social, Video and More
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TASKS
Tasks Within the Stage
STAGES
Keep Moving Forward
Don't stop now! Just pick the very next stage-card that resonates with your business and continue working on the correspondent tasks.
