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Validation
R & D
Problem Statement
As you narrow down to creating a thing called your Value Proposition, you need to spend time understanding the problem you are solving. Too often entrepreneurs want to rush straight to the thing they are creating. They are interested in the solution, however, deeply understanding a problem makes the solution much more powerful and lasting. No matter what you are proposing to create or do, you are solving a problem that isn't currently solved. Create a problem statementA problem statement should describe an undesirable gap between the current-state level of performance and the desired future-state level of performance. A problem statement should include absolute or relative measures of the problem that quantify that gap, but should not include possible causes or solutions. You might describe symptoms, size and scope, the consequences of not addressing it, supporting data that the problem is real.To learn more about your problem and adjacent problems you should be out talking with as many people as you can in order to test if this problem really matters to anyone else other than you.Focusing on the problem can be uncomfortable so you'll be tempted to move quickly to solutions. You will revisit this statement often as you learn more about your potential customer and you start to develop a solution.
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TASKS CARDS
Do First
You should complete the following tasks before proceeding to the current one.
Idea Vetting
Often your idea for a business begins deep inside your head. Maybe it's a hobby you currently do, but one of the most important exercises before you move ahead is to get other thoughts about your business idea.To get comfortable with the discussion, ask friends, family and those close to you about your idea and how you envision it growing. Take notes and reflect on each discussion. While Friends are good sources of personal validation that doesn't mean they are giving you the hard facts you might need. Don't be discouraged if there are naysayers, but also be sure to give special attention to the feedback that you are receiving. Go outside your comfort zone and ask acquaintances and even perfect strangers if they could schedule some time to help you with your 'Research'. We suggest 10 to 20 conversations with most of them being people you don't know well. This will be uncomfortable but that is a normal feeling in the world of entrepreneurship. You'll quickly learn how valuable these insights are to give you some additional direction. You may need to visit and revisit this step multiple times as you learn more about yourself and what others think about your idea.
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Small Business Marketing 101: Using Email, Social, Video and More
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TASKS
Tasks Within the Stage
STAGES
Keep Moving Forward
Don't stop now! Just pick the very next stage-card that resonates with your business and continue working on the correspondent tasks.
