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Idea

Exploration

Idea Vetting

Often your idea for a business begins deep inside your head. Maybe it's a hobby you currently do, but one of the most important exercises before you move ahead is to get other thoughts about your business idea.To get comfortable with the discussion, ask friends, family and those close to you about your idea and how you envision it growing. Take notes and reflect on each discussion. While Friends are good sources of personal validation that doesn't mean they are giving you the hard facts you might need. Don't be discouraged if there are naysayers, but also be sure to give special attention to the feedback that you are receiving. Go outside your comfort zone and ask acquaintances and even perfect strangers if they could schedule some time to help you with your 'Research'. We suggest 10 to 20 conversations with most of them being people you don't know well. This will be uncomfortable but that is a normal feeling in the world of entrepreneurship. You'll quickly learn how valuable these insights are to give you some additional direction. You may need to visit and revisit this step multiple times as you learn more about yourself and what others think about your idea.

Do First

You should complete the following tasks before proceeding to the current one.

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Small Business Marketing 101: Using Email, Social, Video and More

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