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R & D
Your First Customers
For your business to survive and thrive you will need customers who not only buy from you once, but who return and refer others to your value proposition. When we think about customers, we think about those who are exchanging money for the thing we do. You may not be fully ready to accept money or fulfill the value proposition. However you can still get customers who will sign up for your product or service. Maybe they are willing to be on a wait list or pre-order list. Maybe they will actually buy a sample or buy an MVP you created during one of your experiments. See if you can actually connect with an ideal customer who is willing to buy your imperfect or early stage solution? You'll want to take care to note of the pricing, objections, feedback and other behaviors that prospective customers might exhibit. When you do make that early sale, you might find there are others similar to this first customer and then you can sell more and learn more! Once you start getting some early sales integrate that learning into the customer personas and canvas you might have developed. You are going to need these insights to understand something known as your 'total addressable market' and your service available market.
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TASKS CARDS
Do First
You should complete the following tasks before proceeding to the current one.
Minimum Viable Product (MVP)
An MVP is called a Minimum Viable Product. It's simply the smallest and easiest prototype you can create in order to learn more about your customer, their problem or if your solution will meet their needs. MVPs are not scaled down versions of your final solution. They might not even look like a final solution you have in mind. They simply exist as a means to test and learn and dispel assumptions. With each experiment you run, you'll likely want to create some kind of MVP in order to test the behavior of your test subject.
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Small Business Marketing 101: Using Email, Social, Video and More
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TASKS
Tasks Within the Stage
STAGES
Keep Moving Forward
Don't stop now! Just pick the very next stage-card that resonates with your business and continue working on the correspondent tasks.
