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Marketing
Marketing Plan Update II
After looking at your sales results and related success for the year, you'll get data for where you need to modify your marketing plan. Revisit the plan, factor in new insights from seasonality to other events. Consider changing cost structures and growth goals. These will help you determine how aggressive and targeted to be with marketing. You may get to the point where you'll even want to consult with a firm that specializes in marketing. These firms can be expensive but the ideas is that every dollar you spend with them should generate two or three or 5 times what you spend. This isn't always the case, so make small changes. See what happens and let the data guide you. Finally you may also revisit you customer, problem, solution personas. After a year or more in business this will have evolved and you'll have much great insight about what is known verus what is an assumption. All this effort can impact your marketing.
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Sales Plan Update
As part of your year-end strategy and planning ahead you should look carefully at how you created sales. Learning to effectively and consistently sell can take a long time and be frustrating. You'll learn to be less wrong over time and with experience. This will be a combination of understanding why you win sales and business and why don't win sales. Look for patterns and look for insights between the patterns. Try to integrate these into your models and make small adjustments to your marketing as you test out new ideas.
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Small Business Marketing 101: Using Email, Social, Video and More
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