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Launch
Networking
Attend Meet-ups
While you may be exhausted and working late hours, you should make every attempt to get out of your business and meet with other owners and community resources. This is how you will grow your network, find new people to help, new customers, and even new partners. When you head to a networking event, make sure you have a goal for who you might want to meet in addition to random encounters. Also have your business cards and elevator pitch well rehearsed but don't make it sound rehearsed.
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TASKS CARDS
Do First
You should complete the following tasks before proceeding to the current one.
Elevator Pitch
Creating an elevator pitch is critical because you are always going to be out in the market telling people about your business. You will need very short versions that are about 30 seconds, up to 10 minutes or more. Your pitch should be flexible and well-rehearsed but should never sound rehearsed. It should be natural, exciting, and compelling. The goal of the pitch is not to get a full customer right there but to get them to want more information or take a meeting with you. A good pitch is about telling your story but making it meaningful to the audience. Sometimes you'll have slides to go with and other times it will be just you. Spend about an hour on Youtube watching examples and you'll have a sense of where to go. You'll find strong examples and then ones that are less so. Studying Ted Talks and other public speakers is a good way to get your structure down. Most of all. PRACTICE! Practice often, with others, solo and even record yourself. You learn to swim by doing it. Same with being good at pitching.
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Small Business Marketing 101: Using Email, Social, Video and More
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Don't stop now! Just pick the very next stage-card that resonates with your business and continue working on the correspondent tasks.
