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Building

Marketing

Elevator Pitch

Creating an elevator pitch is critical because you are always going to be out in the market telling people about your business. You will need very short versions that are about 30 seconds, up to 10 minutes or more. Your pitch should be flexible and well-rehearsed but should never sound rehearsed. It should be natural, exciting, and compelling. The goal of the pitch is not to get a full customer right there but to get them to want more information or take a meeting with you. A good pitch is about telling your story but making it meaningful to the audience. Sometimes you'll have slides to go with and other times it will be just you. Spend about an hour on Youtube watching examples and you'll have a sense of where to go. You'll find strong examples and then ones that are less so. Studying Ted Talks and other public speakers is a good way to get your structure down. Most of all. PRACTICE! Practice often, with others, solo and even record yourself. You learn to swim by doing it. Same with being good at pitching.

Do First

You should complete the following tasks before proceeding to the current one.

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Validation

STAGE

VALIDATION Stage

Treps have spend some time thinking about and taking small but meaningful steps to better understand their idea. Validation is about refining the idea looking for data to support it or data that says to consider a different direction.

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RESOURCES

Our Curated Resources

List of resources, subject matter experts, trusted partners, and tools that can be useful to complete the task.

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Small Business Marketing 101: Using Email, Social, Video and More

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