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Advisors
Advisors are needed to give us an outside perspective on our business and our thinking. You'll find people who will provide advice and counsel, but you may want to select about three experts who are willing to meet with you once per quarter over coffee or lunch.Select advisors who aren't just friends or family. You need pointed, realistic, direct and experienced professionals who will make introductions, open doors, counter your thinking and provide support. You may want to select from a variety of industries and sectors that are related to what you do, but not exactly what you do.Once you grow larger and become more formalized, a board of directors might be something you establish. Until then, a less formal agreement is fine where you compensate your advisors with meals, travel, free product or services if applicable.
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Do First
You should complete the following tasks before proceeding to the current one.
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Validation
STAGE
VALIDATION Stage
Treps have spend some time thinking about and taking small but meaningful steps to better understand their idea. Validation is about refining the idea looking for data to support it or data that says to consider a different direction.
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List of resources, subject matter experts, trusted partners, and tools that can be useful to complete the task.
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Small Business Marketing 101: Using Email, Social, Video and More
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Don't stop now! Just pick the very next stage-card that resonates with your business and continue working on the correspondent tasks.
