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Building

R & D

Mission & Vision

Now is the time to revisit your Mission and Vision. These are similar to the 'What you do' and 'How you do it'. They build upon the WHY you do what you do. If you are still not clear on the WHY, then go back and put the work in.Next, think about what is the future state you are trying to bring into the world? What are you changing? What is better, faster, cheaper, more convenient, more luxurious, less painful, etc. That's the better future. That is your vision. Your mission is how you make your vision a reality. How are you going to accomplish this? In what manner are you solving that problem or creating a new future and how will you reach others to impact their lives?There are dozens of videos, blogs,and whitepapers on mission and vision. They all have their own take or spin on it. The key is that you develop a version. It can change later, but start now. This will be important as you start thinking about your brand. It will also come out in your elevator pitch and other sales or marketing assets you create.

Do First

You should complete the following tasks before proceeding to the current one.

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Validation

STAGE

VALIDATION Stage

Treps have spend some time thinking about and taking small but meaningful steps to better understand their idea. Validation is about refining the idea looking for data to support it or data that says to consider a different direction.

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RESOURCES

Our Curated Resources

List of resources, subject matter experts, trusted partners, and tools that can be useful to complete the task.

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Small Business Marketing 101: Using Email, Social, Video and More

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TASKS