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Launch
Sales
Sales Execution
At this stage your business is ready to be selling your product or service. This is an exciting time, but you need to make sure you have a sales process that involves clear steps to deliver value to your customers. This process has a pre-sale, during, and post-sale component. It's more than just collecting revenue -although that's a key part of it. In addition there are tools and systems which will help you streamline this process in order to maximize mutual value. Knowing where to streamline may not become apparent until you have 'had the doors open' for a while. However, you can speak to other colleagues and advisors to get input for a sales framework, then adjust as you gain experience.
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TASKS CARDS
Do First
You should complete the following tasks before proceeding to the current one.
Collecting Revenue
Depending on your business you may have to bill your customer and they pay at a later date. Having those payments outstanding can create cash flow issues for you. You will need to keep on top of them to reconcile all payments. Ways to incentivize them to pay earlier is to offer a small discount, such as 2%, if they pay within 15 days. Alternatively, if they are late you can attach penalties and other fees. Be careful about being punitive because that can damage a working relationship, but stand your ground. Conversely, you'll have bills to be paid. A typical strategy is to defer those as long as possible and pay at the end of the required terms. This conserves cash for as long as possible. Do not get in the habit of missing payments because this might affect terms with suppliers, partners, your business credit score, and your reputation.
Launch
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Small Business Marketing 101: Using Email, Social, Video and More
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TASKS
Tasks Within the Stage
STAGES
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Don't stop now! Just pick the very next stage-card that resonates with your business and continue working on the correspondent tasks.
