086
Tuning Up
Marketing
Marketing Strategy
As part of you exploring your sales pipeline, you'll discover if your marketing has been effective at making your prospective customers aware and then driving them to convert. Marketing strategies are a moving target because people and their preferences are always changing. A great thing about marketing is that you can quickly test any change that you make to strategy. Often within days or weeks you'll see results.Marketing and Sales are cousins of each other. The learnings from one greatly influence the actions of the other. It's worth looking at them separately at times, but then bringing them back together as part of your larger strategy.As you approach year-end, this is a natural time to consider and budget for adjustment to this strategy. Whenever possible, base your changes on data from your experiences but don't be afraid to gather a second expert opinion.
Sponsored by
TASKS CARDS
Do First
You should complete the following tasks before proceeding to the current one.
Sales Execution & Pipeline
Making it this far, you've been selling your goods or services. In respect to tuning up you'll want to explore your sales pipeline to better understand how your customers find you, buy, pay and then return. This process can be heavily automated or it may be very manual. It all depends on your business type and growth plan. Looking for efficiencies can increase your margin per sale and you'll improve execution on your plan.
Tuning Up
085
No items found.
RESOURCES
Our Curated Resources
List of resources, subject matter experts, trusted partners, and tools that can be useful to complete the task.
article
Small Business Marketing 101: Using Email, Social, Video and More
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.
Go to website
TASKS
Tasks Within the Stage
STAGES
Keep Moving Forward
Don't stop now! Just pick the very next stage-card that resonates with your business and continue working on the correspondent tasks.
